Summary: HEATHER MALLICK Balancing cheap cars, pricey gas and the environment Conspicuous consumption's social and environmental fallout January 14, 2008 People look at Tata Motors' newly launched world's cheapest car Tata Nano, at the 9th Auto Expo in New Delhi, India, Jan. 12, 2008. (Manish Swarup/AP) News that the world's cheapest car, the
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